Every year, individuals are killed or seriously injured while riding their bicycles. According to the New Jersey Division of Highway Traffic Safety, head injury is the most serious injury and most common cause of death among bicyclists.
In New Jersey, anyone under the age of 17 is required to wear an approved helmet when cycling, roller-skating or skateboarding. Injuries can happen anywhere, including parks, bike paths and driveways so anyone and everyone riding a bicycle should wear a helmet.
In order to promote safe riding, the Bordentown Township Police Department has partnered with the Bordentown Creamery and officers will issue “tickets” to children observed wearing their helmets while riding bicycles, scooters, skateboards, etc... These tickets can be redeemed for a small water ice or small soft serve ice cream from the Bordentown Creamery.
This program will kick off on Memorial Day weekend and run until the end of the summer season.
Acting Chief Brian Pesce remarked, “We hope to encourage kids to wear helmets in order to prevent traumatic brain injuries and also feel that this is a great way for local youth to interact with our officers in a positive way.”}